INEC1810 – Markets, Marketing and Product Development
Schedule, syllabus and examination date
Course content
In this course, you will learn how customers are created and served. What the customer wants, design of products and services adapted to this, and communication about what is offered to customers and other stakeholders - as well as how to relate to short-term and long-term profitability in markets. Special attention is devoted to information economics - how the purchase and sale of information products - such as data and software - differs from physical goods and services, as well as how an enterprise can control the relationship between product development and marketing by adapting customer demands and technological opportunities in a dialogue.
Learning outcome
After finishing INEC1810, you?ll:
- have knowledge of marketing as a subject and starting point for product development
- have knowledge about market plans and how they are built
- have knowledge about profitability analyzes, market research and various types of segmentation
- have knowledge about pricing and market models for information products
- be able to consider technical possibilities from a market perspective
Admission to the course
The course has a limited capacity of 80. Students belonging to the following bachelor programmes may apply:
- Informatics: Design, Use, Interaction
- Informatics: Digital Economics and Leadership
- Informatics: Programming and System Architecture
- Informatics: Robotics and Intelligent Systems
- Informatics: Language Technology
Students are admitted based on the following ranking:
- Students belonging to the bachelor programme Informatics: Digital Economics and Leadership
- Students belonging to the bachelor programmes: Informatics: Design, Use,?Interaction.? Informatics: Programming and System Architecture. Informatics: Robotics and Intelligent Systems. Informatics: Language Technology.
Special admission requirements
In addition to fulfilling the?Higher Education Entrance Qualification, applicants have to meet the following special admission requirements:
- Mathematics R1 or Mathematics (S1+S2)
The special admission requirements may also be covered by equivalent studies from Norwegian upper secondary school or by other equivalent studies. Read more about?special admission requirements?(in Norwegian).
Teaching
Four hours of lectures and two hours of group teachings each week.
The submission of mandatory assignments is required. Read more about requirements for submission of assignments, group work and legal cooperation under guidelines for mandatory assignments.
Attendance of the first lecture is compulsary.
Examination
Project assignment and final four-hour individual digital exam </english/studies/examinations/inspera/> . No permitted aids.
The project assignment is to be done in groups consisting of 2-3 students and counts 60% of the final grade. The written individual exam counts 40% of the grade. Both parts must be passed on the same semester.
In order to be allowed to take the exam, all mandatory assignments in the course must be approved.
Examination support material
No examination support material is allowed.
Grading scale
Grades are awarded on a scale from A to F, where A is the best grade and F?is a fail. Read more about?the grading system.
Resit an examination
This course offers both postponed and resit of examination. Read more:
More about examinations at UiO
- Use of sources and citations
- Special exam arrangements due to individual needs
- Withdrawal from an exam
- Illness at exams / postponed exams
- Explanation of grades and appeals
- Resitting an exam
- Cheating/attempted cheating
You will find further guides and resources at the web page on examinations at UiO.