ENT4310 – Business economics and marketing
Course description
Course content
This subject provides a general introduction into the specialist areas of economics and marketing, two areas which play an important role in all innovation and establishment processes.
Economics topics: Cost and income analysis, as well as a basic understanding of those mechanisms which affect demand, offers and price determination. Students will also learn about cost theory, economic estimates and analyses, management accounts, accounts analysis, project analysis and budgeting.
Marketing topics: basic marketing, as well as an understanding of basic marketing tools and functions. Students will learn to recognize key marketing concepts, theories and models. Market orientation and specialist knowledge will enable students to identify, analyze and solve marketing problems in practice. In addition: market strategy and market planning, purchasing behavior, market segmentation, market analysis and forecasts.
Learning outcome
The aim of this subject is to provide students with a basic insight into economics and marketing for start-up companies so that they will i.a. be able to:
- undertake a number of economic estimates and analyses;
- undertake investment and financing analyses;
- handle budgets and draw up accounts;
- undertake market analyses and construct market plans
Admission
Students who are admitted to study programmes at UiO must each semester register which courses and exams they wish to sign up for in Studentweb.
If you are not already enrolled as a student at UiO, please see our information about admission requirements and procedures.
Enrolment in the Innovation and Entrepreneurship programme required.
Prerequisites
Recommended previous knowledge
ENT4000I – From idea to business - Intensive, ENT4000 – Business Creation, ENT4130 – Entrepreneurship theory from a Singaporean point of view (discontinued), ENT4200 – Startups in Practice - Entrepreneurship, ENT4300 – Entrepreneurship and Internationalisation
Overlapping courses
- 5 credits overlap with ENT4320 – Marketing Management (discontinued)
- 5 credits overlap with ENT4330 – Entrepreneurial Finance
Teaching
Lectures and individual exercises.
Examination
A 5 hour written exam. Graded marks (A-F). All written aids allowed.
Grading scale
Grades are awarded on a scale from A to F, where A is the best grade and F is a fail. Read more about the grading system.
Anders Lunnan is the external auditor for this course till spring term 2007.
Evaluation
The course is subject to continuous evaluation. At regular intervals we also ask students to participate in a more comprehensive evaluation.